Paramount
The founders of Paramount including Lasky, Zukor and DeMille
Adolph
Zukor was the most durable of all the movie moghuls dying in 1976 at
the age of 103. 87 years earlier he had arrived in the US with $40 sewn
up in his waistcoat. From these humble beginnings he became one of
Hollywood greatest moghuls building an empire : Paramount Pictures.
Paramount was formed in 1916 through a combination of Zukor's Famous
Players company, Jesse Lasky's company and the Paramount distribution
company. In the early years Paramount's stars included Douglas
Fairbanks, Mary Pickford, Wallace Reid and William S. Hart. Rudolph
Valentino cemented his reputation as a great Latin lover in The Sheik
(1921). Director Cecil B. DeMille had been connected with the studio
since its beginning and the relationship continued till the end of his
career. It was for Paramount that DeMille made his early sophisticated
romantic comedies with Gloria Swanson who later made a triumphant
return to the studio in Billy Wilder's Sunset Boulevard (1950).
Among the most successful of Paramount's silent films were the first
epic Western The Covered Wagon (1923) and Wings (1927) a spectacular
flying movie which won the first best picture Oscar. In the 30s
Paramount was the most continentally sophisticated of the major studios
with the exotic fantasies of Josef Von Sternberg for Marlene Dietrich
who was teamed with the All American Gary Cooper in her first Hollywood
film Morocco (1930). This continental sophistication was also apparent
in the wonderful musical Love Me Tonight (1932) which starred Maurice
Chevalier and Jeanette MacDonald.
The studio was close to bankruptcy in 1933 when the risque comedies of
Mae West came to the rescue. Comedy was a staple ingredient of
Paramount's output in the 30s with the Marx Brothers and W.C. Fields
appearing in their best films for the studio. Leo McCarey directed the
Marx Brothers in their craziest film Duck Soup (1933) and Fields
performed some of his best routines in It's A Gift (1934). More
sophisticated comedies were directed by Ernst Lubitsch. None of these
films would have been made at MGM or Warner Brothers because directors
and actors were given a much freer hand at Paramount. In fact in 1935
Lubitsch was actually made head of production. Sadly this didn't turn
out to be a happy move and he soon returned to direction.
In the 40s Paramount had the two top box office stars of the decade
under contract : Bing Crosby and Bob Hope. Preston Sturges directed his
great comedies, while Alan Ladd emerged as a new star with This Gun For
Hire (1942) and later starred in the classic Western Shane (1953). Like
Sturges, Billy Wilder a writer turned director emerged as a major
talent with Double Indemnity (1944) and The Lost Weekend (1945).
In 1970 the success of Love Story saved the studio from bankruptcy.
Francis Ford Coppola directed the Godfather movies for the studio while
John Travolta starred in Saturday Night Fever (1977) and Grease (1978).
Paramount remained healthy in the 80s with the Indiana Jones movies,
the Star Trek movies and other hits.