NPR wrote:"Digital Divide Propels Barnes & Noble Past Rival," by LYNN NEARY
The digital divide has created a chasm between the nation's two biggest bookstore chains: While Borders is trying to hold off bankruptcy, Barnes & Noble announced Thursday its best holiday sales season in more than a decade.
"Thrilled" was the word Barnes & Noble Chief Financial Officer Joseph Lombardi used to describe the mood at his company. Holiday sales at BarnesAndNoble.com were up 78 percent over last year; store sales increased by almost 10 percent. While sales of hardcover books were better than expected, Lombardi made it clear that Barnes & Noble's popular e-readers, the Nook and the Nook Color, were behind the good news.
"We made a big decision to invest a lot of money this year in developing the hardware and software that has become Nook, and we think we've done the right thing," Lombardi said. "And I think what this holiday season has proven is that our customers believe in us, and they believe in our product, and we've proven that we can do it — and I think that's been the most satisfying thing coming out of this holiday for our company."
James McQuivey, an analyst at Forrester Research, says the Nook is a popular reading device, but selling it at the chain's stores gives Barnes & Noble an added advantage.
How have digital books effected your reading habits?
By the way... look forward to Boarder Books to become "Amazon" outlet shops with in the next few months or years.